73%
of Thai SMEs explored AI in the last 12 months.
SOURCE · MARKET REPORT 2025
Made in Thailand · For every business
Plan first. Fly far.
We're an AI transformation partner that plans and designs before we build, leverages what you already have, and measures every initiative in numbers. AI should leverage your people — not replace them — and the math should work before the launch.
Why we exist
AI is everywhere.
Most businesses aren't using it.
Consultancies sell hype. AI tools assume you are a developer. The gap between "AI is changing things" and "AI is running my Monday morning" is where every business gets stuck. We exist to close that gap — methodically, locally, and with the math on the page.
<10%
have deployed AI with measurable financial impact.
SOURCE · MARKET REPORT 2025
200-300%
typical 12-month ROI on well-scoped AI initiatives.
SOURCE · INDUSTRY BENCHMARK
What we do
End-to-end AI transformation.
One partner, four services.
From the first workshop with your team to the live production system running every Monday morning — we cover the full arc.
01 / CONSULT
Strategy & workshops
AI readiness audits. Use-case prioritization. Bet register workshops with your team. Build vs. buy frameworks. We start with the question, not the deliverable.
OUTCOME · ROADMAP + ROI MATH
02 / DESIGN
Architecture & bets
Technical design for each prioritized bet. Data flow, model selection, integration plan, governance points, resolution signals. Plan before code, always.
OUTCOME · BUILD-READY SPECS
03 / BUILD
Custom development
Agentic delivery on the ADLC loop. Code, tests, docs, deployment together. Continuous validation. Pilot with real users, refine, ship to production.
OUTCOME · DEPLOYED PRODUCTION
04 / EQUIP
Licenses & tooling
Google Workspace, Microsoft Teams, Notion, and other productivity stacks. Reseller-priced and integrated - but only when you actually need them. Most clients don't.
OUTCOME · SUPPORTED TOOLING
Where we work
Inside your operation.
Every business has cores. We sit with each one — learn how it actually runs — then design AI that fits. No theoretical workflows. No imported templates. Real operations, real bottlenecks, real ROI.
Accounting
Invoice categorization, monthly close, reconciliation, expense routing.
Admin
Meeting summaries, document routing, calendar coordination, intake triage.
Procurement
Vendor comparison, RFQ automation, contract analysis, spend tracking.
Sales
Lead scoring, proposal drafts, CRM automation, follow-up sequencing.
Marketing
Content drafts, campaign analysis, customer segmentation, asset adaptation.
Production
Quality inspection, demand forecast, machine monitoring, defect analysis.
Warehouse
Inventory levels, picking optimization, expiry tracking, replenishment alerts.
R&D
Literature review, prototype testing, patent analysis, experiment logging.
HR
Resume screening, onboarding, performance summaries, policy Q&A.
Customer service
Ticket triage, response drafts, sentiment monitoring, FAQ automation.
Finance
Cash flow forecasting, expense analysis, AP/AR, budget variance reporting.
Logistics
Route planning, delivery tracking, carrier comparison, fleet utilization.
What we believe
Four principles.
Every decision flows from these.
Plan Before You Fly
We design before we build. Intent first, bet defined, math sized — before a single line of code is written. No fire-aim-aim.
ROI Is the Compass
Cost saved. Hours recovered. Payback. Every initiative passes a numbers check before we ship. If the math doesn't work, we redesign.
Leverage, Don't Replace
AI is your team's superpower. We lead with amplification, and walk leadership through any role-impact transparently — never as a surprise.
Local Roots, Global Tools
Built in Thailand for Thai business reality. Local language, local context, local culture — we translate world-class AI into your operations.
Our delivery protocol
We run on ADLC.
The Agentic Development Life Cycle replaces the sequential SDLC with six modes that run as a continuous loop. Agents execute, humans govern. Click any phase to see what happens inside it.
Intent — Where every engagement starts
Before we touch code, we name the bet. Workshops with your team produce a Bet Register — structured hypotheses about what to learn, what to build, and what signal will resolve the question. The math gets sized. Go or no-go decision before anything ships. Intent always comes first.
How we engage
8 weeks to value.
Four checkpoints. Zero surprises.
Every engagement runs through the same cadence. You see signal every week. You can stop after any phase.
Week 1-2
Intent
Workshops with your team. Bet register drafted. ROI math sized. Go/no-go before any code.
DELIVERABLE · BET REGISTER
Week 3-5
Generate + Validate
Build sprints. Code, tests, docs together. Validation alongside. Weekly demo to your team.
DELIVERABLE · WORKING PILOT
Week 6-7
Govern + Deploy
Alignment check vs. bet. Pilot with real users. Feature-flagged rollout. Refine or escalate.
DELIVERABLE · PRODUCTION
Week 8+
Observe
Live monitoring. Signal vs. bet. Handover or continue the loop. We don't go dark after launch.
DELIVERABLE · WEEKLY REPORT
Try your numbers
Estimate your ROI.
Pick a department, adjust your numbers, and see how long the investment takes to pay back. Anchored in Thai market benchmarks: fully-loaded salaries, conservative AI gains.
AI captures ~30% of routine work in this department (Thai market benchmark)
Total people doing this work
We add 40% overhead for fully-loaded cost (Thai standard: SSO + provident fund + benefits + space)
Hours per person on repetitive / manual tasks (out of 40 hrs/wk)
Default ฿1M. Adjust to match the pilot budget or integration scope.
Estimated ROI length
11.9 mo
Break-even estimate from current inputs
Investment฿ 1,000,000
Monthly savings฿ 83,995
Annual savings฿ 1,007,942
12-mo ROI1%
Illustrative estimates from Thai market benchmarks: fully-loaded cost = base salary × 1.4 (SSO + provident fund + benefits), AI productivity gains conservatively sourced from industry deployment data. We validate the real numbers against your actual operations, signals, and constraints before you sign anything.
Engagement models
Three ways to start with Notifly.
Pick the entry point that matches your readiness. Most clients enter at Sprint after a Workshop, and graduate to Transformation when the math justifies it.
Workshop
฿ 150K
1-WEEK FIXED PRICE
Scoping engagement to identify AI opportunities, draft the bet register, and size the ROI math. No build commitment.
- 2 half-day workshops with your team
- Draft bet register (3-5 prioritized bets)
- ROI math sized for top 2 bets
- Build vs. buy recommendation
- Roadmap document (15-20 pages)
Sprint
฿ 500K – 2M
6-8 WEEKS · ONE BET
Plan, design, build, and deploy a single bet end-to-end on the ADLC loop. Production-ready by week 8.
- Includes Workshop scope
- Full ADLC delivery for 1 prioritized bet
- Production deployment + handover
- Weekly signal reports vs. ROI math
- 30 days post-launch monitoring
Transformation
฿ 2M – 8M+
QUARTERLY · 3-5 BETS
Ongoing partnership across multiple bets. Embedded Notifly team running the ADLC loop alongside yours.
- Multi-bet roadmap (rolling)
- Dedicated lead + 2-4 engineers
- Continuous Observe + Intent loop
- Quarterly business review with ROI delta
- License procurement & management
How we commit
Six standards.
Every engagement.
These are what we hold ourselves to. They keep both sides honest — and the math on the page.
ROI math, before signature
Cost saved, payback, hours recovered - all sized in writing before the contract is signed.
Plan before code, always
Intent locked, bet defined, signals identified - before we write a single line.
People-first by design
We design AI that amplifies your team. If workflows shift, we walk leadership through the impact transparently.
Simplest tool that wins
If a script, spreadsheet, or workflow change beats AI on ROI, we recommend that instead.
Weekly signal, never silence
Every week of every engagement, you get a status - what shipped, what signals showed up, what's next.
Your code, your data, your stack
No vendor lock-in. Everything we build is yours, on your accounts, your infrastructure. Full handover always.
FAQ
Common questions before the workshop.
Do we need a clean data warehouse first?
No. We start by mapping the data, systems, and workflow you already have, then size the smallest useful next step.
Can you work with our existing tools?
Yes. The default is to leverage your current stack before recommending new licenses.
What happens after launch?
We monitor the signal, report against the bet, and either hand over cleanly or continue the ADLC loop.
Start here
Let's start with the math.
Tell us your bet — what you'd want AI to do, and how you'd measure it. We'll come back with a workshop scope and a first pass at the numbers within a week.